BIG IS HERE

The Milwaukee Public Museum was facing a significant drop in attendance and growing perceptions of being outdated. To make matters worse, their new exhibit focused on one of the most overused topics: dinosaur fossils.

In response, we brought the exhibit to life in an unexpected way—by staging a full-scale dinosaur invasion of the city. Chaos erupted everywhere, with destruction sweeping through Milwaukee. This bold, attention-grabbing campaign sparked the city’s imagination, leading to an overwhelming success. The exhibit not only brought in a remarkable 42% net profit but also became the museum’s most successful traveling exhibit in the last decade.