MOBCRAFT BREWING

We teamed Mondo Lucha with MobCraft Brewery to craft a limited-edition lager, featuring six uniquely illustrated cans, each designed to match a wrestler’s persona. To enhance the experience, we embedded a Snapcode on each can, unlocking a custom Snapchat lens that lets fans virtually “wear” their favorite wrestler’s signature mask and share the moment.

We debuted the brand at Milwaukee’s Weird Fest, where Mondo Lucha wrestlers took center stage. With no paid media, the campaign generated over 30,000 Snapchat views in a single night and even landed a mention in Sports Illustrated. And in case you're wondering—The Beast was the undeniable fan favorite.

The buzz was so strong that MobCraft did something almost unheard of: they brewed a second run.