MONDO LUCHA!

MONDO LUCHA! is an electrifying live spectacle blending high-flying pro wrestling, international burlesque stars, variety acts, and special musical performances. Since its debut in 2008, it has become a Midwest cult favorite in the world of indie wrestling.

As creative director, I developed a diverse range of merchandise that reinforces MONDO LUCHA’s unique culture and identity and taps into its nostalgic, retro-futurist aesthetic that deeply resonates with fans. From brand identity and apparel to stickers, a trading card set, temporary tattoos, and even a children’s coloring book, we crafted products that extend the show’s energy beyond the ring.

Seeing MONDO LUCHA shirts pop up nationwide through social media was a rewarding testament to the brand’s reach—and writing a 50-page old-school coloring book was a ridiculous creative milestone.