NBA JERSEY SPONSORSHIP

Reaching CMOs of multinational brands who oversee seven- and eight-figure sponsorships is an immense challenge. For a small-market sports team, even one as high-profile as the Milwaukee Bucks, the task becomes even tougher.

But with a new jersey sponsor needed, we had to create a strategy that would capture the attention of these influential brand leaders.

We reimagined Giannis Antetokounmpo’s size 16 Nikes, custom-designing them to feature over two dozen global brands. To bring the vision to life, we collaborated with a sneaker artist who transformed the shoes into a striking visual showcase. Each pair was then placed alongside a branded jersey inside a handcrafted wooden box, laser-engraved and equipped with a built-in video screen to tell our story. The result? These CMOs noticed—and they started talking business with the Bucks.